Changing Minds:
Adventa Bioscience, an innovative biotech firm dedicated to realizing the full potential of human milk, hired Cox Ideabar to develop a visual and verbal identity system, tagline and website that evokes a feeling of innovation, trust, technology and goodwill. After Cox Ideabar branded their flagship product, Trulacta, their first supplement to contain human milk, the corporate identity recognized the need to refresh the masterbrand’s identity.
Moving Markets:
Introduced a new masterbrand identity system with clean, customized fonts and a mark that conveys innovation and progress. A clean website was designed featuring the rebranded and a new tagline: Evolved by Nature, Revolutionized by Technology.
