Changing minds
Beets have an image problem: Many consumers associate them with the taste of dirt. Cox Ideabar’s campaign made a splash with HNS Global, owner of Power Beets, because it made the drink look tantalizingly delicious and bursting with flavor.
Moving markets
In advance of HNS Global’s six-week test period of its Power Beets product line in almost 800 Walmart stores nationwide, Cox Ideabar developed creative concepts to sell units that would prove scale for big-box adoption and steal market share from a first-to-market competitor. Power Beets is currently sold in Walmarts nationwide and on Walmart.com.
