AdventHealth University Online

Engaging students with a refreshed website experience

CHANGE MINDS:

Orlando’s AdventHealth University became a pioneer of online education in 2001 and underwent a rebrand in late 2018. They turned to Ideabar to redesign and modernize their website experience to match the new brand identity, improve engagement of prospective students, improve the student support experience, and update their back-end CMS functionality. Ideabar worked closely with AHU’s team to understand the digital media strategy, audience personas and develop success metrics for the website. Ideabar completed an extensive website audit and stakeholder interviews to inform our approach.

MOVE MARKETS:

Ideabar developed the new website, complete with new UX, re-imagined navigation structure and page design. To encourage deeper user engagement, we enhanced the blog content, installed a chatbot and built an interactive tuition calculator – complete with an easy management system for ongoing updates.

Year-over-year website performance after we redesigned it saw:

70% increase in users
83% increase in Pageviews
10% increase in time on site
103% increase in time on blogs

“To build brand awareness and to reach potential new customers, AHU Online and IdeaBar partnered to design a website to increase landing page visits, educate our customers about advanced professional career paths, and offer engaging content that drives higher lead and applicant conversions. In an effort to prepare customers for the investment in their education and provide transparency of costs, we created an interactive tuitions page that customizes each individual’s journey.” – Deena Slockett, Ed.D., COO of AHU Online

User Experience Design

The new experience strategy increased enrollment in online programs by guiding potential students to quickly locate resources and connect with Admissions Coordinators. We worked closely with AHU’s team to ensure that every touchpoint of the website reflected the evolution of the brand.