Changing minds:
When competitive MBA programs were poised to enter Miami of Ohio’s market – including one school ready to bus students to its own campus – the Oxford, Ohio, university took a proactive stance. Cox Ideabar used compelling storytelling on Miami of Ohio’s own channels, as well as a native campaign, to share the perspectives of students and alumni in a way that resonated with Cincinnati business professionals.
Moving markets:
Miami University secured its position as the top-rated MBA program in Southwest Ohio. The creative native campaign delivered a CTR of 1.03% – significantly higher than the overall display CTR of .63%.
