Miami of Ohio MBA Program

Compelling storytelling secures top position in category

Back to work

Changing minds:

When competitive MBA programs were poised to enter Miami of Ohio’s market – including one school ready to bus students to its own campus – the Oxford, Ohio, university took a proactive stance. Ideabar used compelling storytelling on Miami of Ohio’s own channels, as well as a native campaign, to share the perspectives of students and alumni in a way that resonated with Cincinnati business professionals.

Moving markets:

Miami University secured its position as the top-rated MBA program in Southwest Ohio. The creative native campaign delivered a CTR of 1.03% – significantly higher than the overall display CTR of .63%.

Get started here

Every organization has a powerful story to tell – one that impacts the bottom line. Come to Ideabar. Own your story.