Increasing phone calls by 50% for a multi-location healthcare provider

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Changing Minds:

Ortho Atlanta is one of the largest physician-owned orthopedic and sports medicine practices in the greater Atlanta area. With growth from five to 14 locations, and a recent renaming, Ortho Atlanta hired Ideabar to develop a go-to-market marketing strategy and new brand campaign that would gain market share from competitors. Ideabar developed a new creative ad campaign that highlighted people getting back to doing the things they love and explained how Ortho Atlanta’s experts could help them play again.

Moving Markets:

The media campaign and new creative campaign grew prospective patient responses, resulting in a 50% increase in phone calls, 40% increase in online submissions, a 94% increase in overall social engagement and a 44% increase in total conversions measured MOM.

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