Changing Minds:
Ortho Atlanta is one of the largest physician-owned orthopedic and sports medicine practices in the greater Atlanta area. With growth from five to 14 locations, and a recent renaming, Ortho Atlanta hired Cox Ideabar to develop a go-to-market marketing strategy and new brand campaign that would gain market share from competitors. Cox Ideabar developed a new creative ad campaign that highlighted people getting back to doing the things they love and explained how Ortho Atlanta’s experts could help them play again.
Moving Markets:
The media campaign and new creative campaign grew prospective patient responses, resulting in a 50% increase in phone calls, 40% increase in online submissions, a 94% increase in overall social engagement and a 44% increase in total conversions measured MOM.
