Changing minds
When Canopy Growth, the first diversified cannabis company in North America to be publicly traded, prepared to bring consumers quality CBD products from a trusted source, the world-leading diversified cannabis and cannabinoid-based consumer product company retained Cox Ideabar to build a global brand for its line of hemp-derived CBD products. Ideabar’s groundbreaking, proprietary research and vetted third-party institutions, such as Nielsen’s BASES, uncovered the pivotal insight that people are overstressed, overworked and do not put themselves first. With this in mind, Cox Ideabar strategically developed the First & Free global brand, including the brand name, positioning, visual identity, packaging, website design, brand strategy and a multichannel launch campaign.
Moving markets
Canopy Growth launched First & Free and the company’s first U.S. e-commerce website, sending stock rising by 13%.
