Changing minds
When Canopy Growth, the first diversified cannabis company in North America to be publicly traded, prepared to bring consumers quality CBD products from a trusted source, the world-leading diversified cannabis and cannabinoid-based consumer product company retained Ideabar to build a global brand for its line of hemp-derived CBD products. Ideabar’s groundbreaking, proprietary research and vetted third-party institutions, such as Nielsen’s BASES, uncovered the pivotal insight that people are overstressed, overworked and do not put themselves first. With this in mind, Ideabar strategically developed the First & Free global brand, including the brand name, positioning, visual identity, packaging, website design, brand strategy and a multichannel launch campaign.
Moving markets
Canopy Growth launched First & Free and the company’s first U.S. e-commerce website, sending stock rising by 13%.
