Changing Minds:
Chattahoochee Riverkeeper (CRK) was the recipient of Cox Ideabar’s 2021 Green for Good marketing grant, securing $250k in marketing services to realize their vision. Cox Ideabar addressed the brand’s waning local relevance by emphasizing the crucial role of the Chattahoochee’s waterways in providing clean drinking water. Through a comprehensive reimagining of CRK’s mission and values, a new brand identity was crafted, effectively conveying the nonprofit’s commitment to safeguarding the Chattahoochee River through education, advocacy and investigation. The outcome was a unified, captivating and distinctive brand that revitalized community engagement and resonated with a new wave of volunteers.
Moving Markets:
Following the launch of the new website and branding, online donations surged by 115 gifts compared to the previous year. Volunteer participation experienced a notable increase of over 7%, and web visits were up 4%. Moreover, CRK secured its highest budget in the organization’s history, surpassing the 2021 total by an impressive $188,000.
