Changing Minds:
Chattahoochee Riverkeeper (CRK) was the recipient of Ideabar’s 2021 Green for Good marketing grant, securing $250k in marketing services to realize their vision. Ideabar addressed the brand’s waning local relevance by emphasizing the crucial role of the Chattahoochee’s waterways in providing clean drinking water. Through a comprehensive reimagining of CRK’s mission and values, a new brand identity was crafted, effectively conveying the nonprofit’s commitment to safeguarding the Chattahoochee River through education, advocacy and investigation. The outcome was a unified, captivating and distinctive brand that revitalized community engagement and resonated with a new wave of volunteers.
Moving Markets:
Following the launch of the new website and branding, online donations surged by 115 gifts compared to the previous year. Volunteer participation experienced a notable increase of over 7%, and web visits were up 4%. Moreover, CRK secured its highest budget in the organization’s history, surpassing the 2021 total by an impressive $188,000.
