The effects of COVID in early 2020 hit Loggerhead Marinelife Center (LMC) hard, with statewide lockdowns impacting gift store sales and relevance for the local community. Ocean conservation and the sea turtle population rely on LMC’s research and hospital despite the facility closure during lockdown. As LMC embarked on its Annual Fund in Q4, the nonprofit had big goals to ensure their important work had proper funding. Ideabar crafted a story for LMC that helped bring attention to the nonprofit’s core mission of ocean conservation and sea turtles rehabilitation, creating relevance for donors even during the pandemic.
LMC exceeded its 2020 fundraising goal. The videos and social media assets that Ideabar produced generated more than 15k views and more than 97k impressions over five weeks.