Rolls-Royce

Deepening brand loyalty with an uber-elite audience

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Expertise

The Discerning Consumer

Services

Branding

Changing Minds:

The world’s top Rolls-Royce dealership wanted to build relationships and brand loyalty among their top 50 clients.

Cox Ideabar suggested an exclusive event for Rolls-Royce aficionados and A-list clients, and hand delivered invitations to an intimate dinner at a secret location. The event promised to reveal the story behind the muse-like hood ornament, a sexy and romantic story also steeped in tragedy.

Moving Markets:

100% of invitees responded in the affirmative to attend. Although the purpose of the event was not sales, Rolls-Royce sold two vehicles directly through the dinner, in addition to several pieces of fine jewelry promoted by Saks Fifth Avenue.

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