Changing Minds:
The world’s top Rolls-Royce dealership wanted to build relationships and brand loyalty among their top 50 clients.
Ideabar suggested an exclusive event for Rolls-Royce aficionados and A-list clients, and hand delivered invitations to an intimate dinner at a secret location. The event promised to reveal the story behind the muse-like hood ornament, a sexy and romantic story also steeped in tragedy.
Moving Markets:
100% of invitees responded in the affirmative to attend. Although the purpose of the event was not sales, Rolls-Royce sold two vehicles directly through the dinner, in addition to several pieces of fine jewelry promoted by Saks Fifth Avenue.
