April 15, 2019  |  Ideabar News

Ideabar markets to global CBD consumer in Canopy Growth partnership

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Ideabar, a marketing and media agency, announces a new client partnership with Canopy Growth, one of the largest cannabis companies in the world.

Ideabar is working with Canopy Growth as the Canadian firm prepares to enter the human and pet CBD market.

“We believe in brands that disrupt with revolutionary ideas, and Canopy Growth exemplifies that spirit,” said Amy Royster Bridger, Founder and Managing Director of Ideabar. “We are thrilled to work with Canopy Growth CBD team in the branding and marketing of several CPG products.”

“Ideabar built not just a brand, but a category that didn’t previously exist,” said Michelle Douglas, Canopy Growth’s director of global marketing.

About Canopy Growth

In April 2014, Canopy Growth became the first cannabis company in North America to be publicly traded. Canopy Growth was the first to strike a strategic relationship with a Fortune 500 beverage alcohol supplier to bring exciting new products to market, and to enter into ground-breaking supply agreements to sell adult-use cannabis to provincial governments across the country. In May 2018, it was the first cannabis-producing company to be listed on the New York Stock Exchange. From their cutting-edge research at Canopy Health Innovations, to their hemp operations and financing services through Canopy Rivers Corporation, Canopy Growth is proud of its accomplishments, and its team is always looking for the next first.

About Ideabar

Ideabar is a marketing + media agency that changes minds and moves markets through research, branding, creative and media. The agency, based in Palm Beach and Atlanta and backed by Cox Media Group, empowers brand leaders to tell valuable stories that drive results. www.ideabaragency

Dana Wardeh
Director Client Engagement

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