WS Development

Six award-winning websites surprise and delight visitors

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Changing Minds:

WS Development is one of the largest privately-held retail development firms in the country with a goal to build and operate properties that people love. This goal to exceed customer expectations extends beyond the physical property experiences and into the consumer’s website journey. After completing an Addy Award-winning website for Royal Poinciana Plaza (WS’s Palm Beach lifestyle center), Ideabar recommended a WordPress Multisite platform to create efficiencies for WS’s marketing team. With a goal to provide a seamless experience for visitors and tenants, Ideabar completed 8 new websites with interactive directories, dynamic filters, and designs that reflect the unique experience offered by each property.

Moving Markets:

Ideabar designed and developed a WordPress Multisite platform where all websites can be accessed through one admin panel. This approach helped create efficiencies for the developer when adding new properties to their portfolio or refreshing older websites.

While the websites share the same general page structure, each property website showcases the uniqueness, personality and branding from each lifestyle center. Ideabar’s Interactive team brought these websites to life through pops of color, hand-drawn elements, unexpected shapes, and animations that surprise and delight their visitors. These websites collected six Addy Awards and were featured on the popular design blog Land-book.

Awards + Accolades

  • Addy Awards — Best of Show — Regional — Hyde Park Village
  • Addy Awards — Gold — Regional — Hilldale
  • Addy Awards — Gold — Regional — Hyde Park Village
  • Addy Awards — Gold — Regional — The Shops at Farmington Valley
  • Addy Awards — Silver — District — Hyde Park Village
  • Addy Awards — Silver — District — The Shops at Farmington Valley


The website created for the charming Hilldale Shopping Center in Madison, Wis. was based on their quirky and colorful brand. Bold colors and shapes are used to enhance the online experience and bring the brand voice to life. Our design even got a feature on the design-inspiring Land-book website.


The Street Chestnut Hill

Our new website for The Street Chestnut Hill captures the property’s youthful and stylish mainstreet charm. Winding street graphics, unique animations, and a rich color palette are used to bring this New England brand to life online.


Garden City Center

Ideabar’s new website for Garden City Center reflects the playfulness of this modern retreat with small town charm. Bright colors and floral shapes that bloom with animation are used throughout the website to bring fresh personality throughout the site.


Derby Street Shops

Our new site for Derby Street Shops makes you feel as though you are roaming the quaint streets of Hingham, Mass. Bright and airy, this fresh design captures a classic blend of New England style and the charm of a seaside home.


Interactive Directory Map

All of the websites include an SVG map of the property so users can interact with the map to discover what stores are available and where they are located. Users can filter the map by color-coded categories, or directly search for the store they are looking for.

Hyde Park Village

Ideabar brought Tampa’s Hyde Park Village’s website to life through pops of color and hand-drawn elements. This website was featured on the design-inspiring Land-book website.


Events Platform

Ideabar created an Events platform to showcase the many community functions at each property. All of the websites share the same admin panel functionality, so adding and editing Events is seamless and consistent across all property websites. The Events section includes the ability to toggle between Grid and Calendar view, sort by date, and search Events using a specific keyword.

The Shops at Farmington Valley

The Shops at Farmington Valley’s cool-toned color palette and topographic map animations capture the spirit of the Connecticut brand. This website was featured on the design-inspiring Land-book website.


MarketStreet Lynnfield

Bright, bubbly and full of fun. Our new website for MarketStreet Lynnfield reflects all the charm of the thriving village center itself. Bold colors and shapes are used throughout the website to add movement and guide the user through the page.


Highland Village

Ideabar designed and developed a new website for Highland Village that embodies the soul and southern charm of Jackson, MS. We utilized flower illustrations created by WS Development’s internal design team to add personality and movement to the website, and enhance the romantic personality of the brand.


Bradley Fair

For the Bradley Fair shopping center in Wichita, Kansas, Ideabar used friendly fonts, animated organic shapes and an unexpected color palette to create a website as vibrant and fun as the property itself.

Legacy Place

Ideabar used animated, ticker-tape headlines, simple animated graphics and bold color to capture the energy and positivity of Legacy Place in Dedham, Mass.

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