The Village at Gulfstream Park is South Florida’s premier home design, dining, shopping and entertainment destination, anchored by the legendary Gulfstream Park racetrack. With a property facelift underway, the Village needed a vibrant and energetic campaign to attract boutique retailers and chef-driven restaurants. Our goal was to develop a campaign that communicates the key points of difference and encourages tenants that this is the place they want to be.
The “Always Current” campaign highlights one of the center’s key benefits – wide-open spaces for shoppers – throughout all executions. The design and messaging strategy exceeded the client’s expectations, especially considering the real-time adjustments needed to launch in June 2020 during the pandemic. The Village at Gulfstream Park: Always New. Always Now. The Only Thing Missing is You.