The Village at Gulfstream Park

Re-imagining a B2B campaign launch during the pandemic

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Changing Minds:

The Village at Gulfstream Park is South Florida’s premier home design, dining, shopping and entertainment destination, anchored by the legendary Gulfstream Park racetrack. With a property facelift underway, the Village needed a vibrant and energetic campaign to attract boutique retailers and chef-driven restaurants. Our goal was to develop a campaign that communicates the key points of difference and encourages tenants that this is the place they want to be.

Moving Markets:

The “Always Current” campaign highlights one of the center’s key benefits – wide-open spaces for shoppers – throughout all executions. The design and messaging strategy exceeded the client’s expectations, especially considering the real-time adjustments needed to launch in June 2020 during the pandemic. The Village at Gulfstream Park: Always New. Always Now. The Only Thing Missing is You.

“This is exactly what I was looking for. I cannot wait to share this with my prospects.” –Sharon Dresser, Retail Director

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