Changing Minds:
When Cox Enterprises established a new evergreen fund to facilitate innovation at Cox operating companies, they turned to Cox Ideabar to develop foundational brand elements. The branding drew from the Latin word “socium,” meaning partner or ally, to signify Cox’s enduring partnership and long-term investments. This concept informed the brand positioning and development of a visual identity system to bring the fund to life.
Moving Markets:
Cox Enterprises’ long-term strategic investment strategy took off with the launch announcement of Socium Ventures to help build and grow businesses in emerging sectors to improve the world for future generations and solve the most pressing problems of our time.
