Changing minds
A brilliant world leader in chronic wound care with a proprietary peptide-based formula had a valuable anti-aging secret. To get investors excited about breaking into a crowded anti-aging cosmetic space, Cox Ideabar created a bold brand and integrated media plan informed by data insights into the target consumers’ perception of peptides.
Moving markets
Our brand story and marketing plan increased the value of the company, which is now poised for launch and growth. In a proprietary survey, 92 percent of anti-aging skincare target consumers preferred the new brand created by Cox Ideabar.
