Pyure, the fastest-growing independent sweetener company in the country, engaged Ideabar as their integrated branding and media AOR. Our integrated marketing strategy was designed to achieve dominance in the sugar substitute category and position the brand for expansion.
While embarking on a deep strategic rebrand, we picked up quick wins with an integrated media strategy, utilizing improved and adaptive creative assets that generated an Amazon revenue surge of 227% YOY and 12% MOM.
A data-driven rebrand led by Ideabar’s CPG branding team was informed by insights gained through competitive analysis and brand perception studies. Immersing ourselves into the brand, category, culture and consumer perceptions, our CPG brand strategist and CPG creatives built a new verbal and visual identity system that was expressed in new pack designs and a new positioning that tested significantly higher on intent-to-purchase benchmarks.
With Amazon being a key driver for success, our CPG creative and interactive teams developed and launched a new Pyure Amazon storefront page, category pages and single product pages featuring best-in-class Amazon A+ content.
An integrated media strategy designed to increase awareness and drive e-comm sales while protecting retail sales resulted in immediate revenue and beat Amazon ROAS benchmarks by 2x for CPG sugar substitutes and 1.3x for pantry products. Pyure’s new hazelnut spread leapt to No. 1 in Amazon search. And we exceeded all Google benchmarks for relevant e-comm by 95%. Our e-commerce media strategy is on pace to grow 3x YOY, exceeding client goals. Ideabar’s integrated media team used a multi-layer approach to follow the consumer throughout the funnel, focusing on performance-based tactics that supported a full suite of ASINS on Amazon, and balanced by upper-funnel awareness tactics during key time periods.
The newly launched Amazon storefront page featuring Amazon A+ content, boasts unique content and design elements, and detailed product and brand stories that will position Pyure to achieve their highest conversion rates, increased sales and increased traffic to their storefront.