Message tailored to audience segments helps a medical practice grow
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Progressive Medical Center knows how to help patients lose weight through cutting-edge protocols, but different people require different approaches. Cox Ideabar research insights helped Progressive define audience segments for their top services and tailor content for each segment across 20 landing pages and targeted digital campaigns.
Cox Ideabar campaigns led to increased appointments and patients in all 20 segments.
Designed to seamlessly work across all platforms and devices. The culmination of research, strategy, and development resulted in a fresh design that pays homage to Progressive Medical’s brand image, with a campaign feel that is inviting and conversion-driven.
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