NRG Energy

Turning chaotic customer databases into actionable, strategic insights for multiple retail brands

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Changing Minds:

NRG Energy, a leading integrated power company with multiple retail brands and diverse generation resources across the U.S., turned to Ideabar for extensive customer database analysis to inform integrated marketing strategies. As the agency of record for Cirro Energy, Ideabar analyzed core customer segments at market and channel specific levels that revealed important demographic and psychographic traits of their best customers. An enhanced look-a-like consumer report was developed with detailed target personas and used to identify market opportunity and inform an integrated media strategy.

Moving Markets:

NRG Energy found the Cirro Energy customer segmentation so valuable that they hired Ideabar to complete additional analysis for Green Mountain Energy, Discount Power, Stream and Xoom Energy.

"This is great work, really informative and detailed. Exactly the kind of research we need." – Multibrand Marketing Director, NRG Energy

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