Changing Minds:
In anticipation of a global market expansion, Nexus Circular partnered with Cox Ideabar to develop a comprehensive brand and marketing strategy. Cox Ideabar repositioned Nexus Circular, an advanced recycling company that uses propriety technology to divert hard-to-recycle plastics from landfills, as the industry thought leader, and created a visual and verbal story showcasing plastic circularity. By absorbing insights about the brand, culture and consumers, the Cox Ideabar team was able to create an unbeatable brand story, and bring it to life through branded collateral, videos, website development and social content.
Moving Markets:
Within the first year of the brand launch, Nexus Circular secured more than $150 million in funding, expanded global partnerships with Chevron Phillips Chemical, Braskem and LyondellBasell, and is on a trajectory to convert billions of pounds annually of hard-to-recycle plastics into circular materials by 2025-2030.
