Putting dealers first pays off

Evolving brand strategy and developing a powerful brand campaign

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Expertise

Cox Family of Brands

Services

Branding  / 

Creative

Changing Minds:

NextGear Capital partnered with Cox Ideabar to revitalize its brand, accentuating its adaptability to the dynamic auto landscape while solidifying its position as an industry expert and leader. Cox Ideabar developed an evolved brand strategy and campaign, emphasizing NextGear Capital’s industry leadership and its authentic capability to navigate the continuously evolving auto sector, catering exclusively to independent businesses. Our work encompassed a comprehensive overhaul of the brand’s visual identity, strategy and positioning, with a meticulous revision of the brand guidelines incorporating custom photography and video elements.

Moving Markets:

NextGear Capital launch month was the best performance of the year, marked by a significant 43% increase in NextGear Capital’s email open rates and a 1.3% rise in click-through rates (CTR). The paid media launch campaign delivered 2.26 million impressions with a notable .29% CTR.

Cox Ideabar developed comprehensive brand guidelines for NextGear, which included brand strategy, persona, voice and tone, visual identity and design application standards.

Powering dealers wherever they want to go next.

NextGear’s assets include photos of, and testimonials from, actual NextGear clients for an additional layer of authenticity.

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