Changing Minds:
In the pursuit of enhancing brand engagement for BMW Group Financial Services, Manheim Key Accounts Marketing (KAM) and Cox Ideabar collaborated to create a solution aligned with the brand’s luxury and performance sentiments. Understanding the importance of maintaining brand integrity, the team designed a flexible template, allowing tailored inputs from dealers, ensuring the creative design and key messages would resonate with discerning private store buyers. Our approach involved developing a customizable suite of assets for the BMW dealers, comprising emails, flyers, social media content, OVE tiles and curated BGD Private Store images.
Moving Markets:
Our developed assets effectively communicated national marketing programs, exclusive offers and incentives to private store buyers, leading to increased conversion rates and fostering enduring customer retention, solidifying brand perception and loyalty within the competitive automotive landscape.
