Lion Country Safari

Attraction increases revenue from backyard visitors by breaking up weekend routines with a bold creative campaign

Back to work

Changing minds

Lion Country Safari is a must-see attraction in Palm Beach County for out-of-state visitors and visitors from drive markets. It’s also beloved by locals, but those living furthest east get caught up in their migratory routes and routines and forget how extraordinary and relatively nearby the drive-thru safari really is. Ideabar’s Addy Award-winning “Almost This Close” multimedia campaign integrated exotic animals into everyday weekend scenes, reminding locals that they could wash the car again this weekend – or pull up beside a rhinoceros.

Moving markets

Locals traveled west, increasing visits and boosting revenue from the backyard segment. And the campaign won an Addy Award and a HOW Design Award and was featured in the HOW Design magazine.

Get started here

Every organization has a powerful story to tell – one that impacts the bottom line. Come to Ideabar. Own your story.