Changing Minds:
Grappling with an outdated identity that hindered its appeal to younger audiences, Kelley Blue Book collaborated with Cox Ideabar to revamp its brand identity. Our comprehensive approach included modernizing the brand’s visual identity system and establishing cohesive guidelines. The work facilitated a seamless application across diverse marketing channels.
Moving Markets:
The transformation involved a deliberate focus on design, color, typography and photography, culminating in the creation of a fresh and dynamic brand voice. The result not only reinvigorated internal teams but also resonated with both new and legacy consumers.
