A modern Addy-award winning campaign for a 94-year-old law firm

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Changing minds

A full-service corporate law firm with 13 offices across Florida, Gunster plays a pivotal role in the largest deals happening across the state’s top industry sectors. They wanted a bold creative campaign that would position them not simply as a service provider but as a partner in Florida’s largest deals across 18 industry areas. A distinctive brand campaign broke the marketing mold by leveraging Gunster’s unique value in the Florida market and set the firm apart from the legal category’s typical ads.

Moving markets

Robust copy and artistic, double-exposure imagery created a look and feel for Gunster that elevated brand perception and won an Addy Award.

Awards + Accolades

  • Addy Awards — Silver — Regional
  • Communicator Awards — Award of Distinction

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Every organization has a powerful story to tell – one that impacts the bottom line. Come to Ideabar. Own your story.