Garden of Life

B2B sales collateral launches a world-leading supplement line

Changing minds

myKind Organics, the first vegan supplement line certified organic and non-GMO verified, was co-created by Alicia Silverstone and Garden of Life, a Nestle SA company and the No. 1 brand in the supplements industry. Ideabar wrote a brand manifesto and designed B2B marketing collateral for the launch of myKind Organics line to retail partners.

Moving markets

Ideabar’s B2B marketing tools increased market share for one of Garden of Life’s fastest-growing product lines, currently sold in Whole Foods, on Amazon and in leading supplement retailers.

#DemandTruth Campaign

We were also tapped by Garden of Life to create a social movement campaign around the Safe and Accurate Food Labeling Act of 2015, known by its opponents as the Deny Americans the Right to Know (DARK Act). Garden of Life wanted to remind consumers that they have a right to know what is in their supplements.

Our idea to “gag” Garden of Life products in Whole Foods established Ideabar as an agency that could lead with big, bold ideas about a client’s business.