Gamut Total

How branding a service line catapulted sales to the top 3 nationally

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Changing Minds:

Gamut needed to simplify and productize its OTT (Over-the-top) digital video product line to distinguish themselves from the competition.

Ideabar created a new brand for Gamut’s OTT offerings called Total, including naming, a visual identity system, brand assets and style guide, a B2B marketing plan, creative campaign, and sales collateral.

We also designed and developed a custom website with new content to target their core audiences.

Moving Markets:

The new Total brand launched to rave reviews at industry conferences in 2018 and sales have quickly reached the top three nationally in its category.

Awards + Accolades

  • Addy Awards — Silver — Regional
  • Communicator Awards — Award of Excellence

An Enhanced User Experience

The new website experience not only gave the company a digital makeover but also activated the brand strategy for the Gamut Total product line.

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Every organization has a powerful story to tell – one that impacts the bottom line. Come to Ideabar. Own your story.