Gamut needed to simplify and productize its OTT (Over-the-top) digital video product line to distinguish themselves from the competition.
Ideabar created a new brand for Gamut’s OTT offerings called Total, including naming, a visual identity system, brand assets and style guide, a B2B marketing plan, creative campaign, and sales collateral.
We also designed and developed a custom website with new content to target their core audiences.
The new Total brand launched to rave reviews at industry conferences in 2018 and sales have quickly reached the top three nationally in its category.
Awards + Accolades
- Addy Awards — Silver — Regional
- Communicator Awards — Award of Excellence