Fun Spot has been celebrating people, creating fun and making memories in the Orlando market for 20 years. This proud family-owned business was ready for a bigger, bolder creative campaign that would elevate the brand and grow park attendance in a competitive tourist market. Ideabar recommended a fresh “Fun Rules” campaign that would communicate core values and key points of differentiation in a new way to their primary Mom segment as well as their niche Millennial-Male segment.
Fun Spot set new record-breaking ticket sales results during a time when in-market hotel occupancy was down. Post-creative campaign launch, Fun Spot had their highest-grossing Spring Break and Easter weekends in Fun Spot’s 20-year history.