Changing Minds:
Dealer.com wanted to reposition the brand from a dealer website leader to a strategic digital marketing powerhouse from Cox Automotive. Cox Ideabar implemented a brand repositioning strategy and developed a compelling visual identity system that connects with employees and customers and outshines the competition.
Moving Markets:
The work received rave reviews from internal stakeholders and drove awareness of the full suite of marketing solutions available to consumers through Dealer.com.
