Cultural Council for Palm Beach County

Preparing a 40-year-old organization for a new era of growth

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Changing Minds:

In 2019, the Council embarked on a 10-month journey with Ideabar to create a new brand that better articulates its mission and service area. To mark the next chapter in its 40-year legacy, the organization has refocused on service to cultural organizations and creative professionals in Palm Beach County. Ideabar partnered with key stakeholders from the Council and the community to gain insights into the organization’s long-term goals and mission to help inform the brand strategy.

Moving Markets:

The Council’s name shifted from “of” to “for” to emphasize its mission of service and support for the county and remain true to the equity that the Council name has built over the past 40 years. The “c” mark of the Cultural Council’s new Ideabar-designed visual identity, which includes simplified illustrations of people, was designed to communicate feelings of inclusivity, community, diversity and humanity.

“Ideabar was selected to handle the Cultural Council’s rebrand after a formal search process. The Ideabar team was strategic, professional and collaborative throughout the project, which included touchpoints with key stakeholders. The result is a new brand that is representative of the work we do and the community we serve, and one that will take our 40-year-old organization into its next chapter.” – Jennifer Sullivan, VP of Marketing & Programs

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