In 2019, the Council embarked on a 10-month journey with Ideabar to create a new brand that better articulates its mission and service area. To mark the next chapter in its 40-year legacy, the organization has refocused on service to cultural organizations and creative professionals in Palm Beach County. Ideabar partnered with key stakeholders from the Council and the community to gain insights into the organization’s long-term goals and mission to help inform the brand strategy.
The Council’s name shifted from “of” to “for” to emphasize its mission of service and support for the county and remain true to the equity that the Council name has built over the past 40 years. The “c” mark of the Cultural Council’s new Ideabar-designed visual identity, which includes simplified illustrations of people, was designed to communicate feelings of inclusivity, community, diversity and humanity.