Changing minds
Children’s Services Council of Palm Beach County, a $120 million independent special district that provides funding, services and research on behalf of children and families, came to Ideabar initially to launch a new parenting app. First, because CSC’s work had previously been behind the scenes we focused on increasing brand awareness of CSC among parents. Then, we developed a campaign to launch the app.
Moving markets
Following the brand campaign, 60% of residents now recognize the CSC name and 87% who know CSC find it trustworthy. It’s no surprise that the parenting app is 91% to the 2022 goal for new account registrations. The campaign received 23MM digital impressions and 211,134 clicks and a CTR of .91%.
