Changing Minds:
Autotrader needed a new look and a new identity to gain traction with younger car buyers. Ideabar updated their branding and created one source of truth for all stakeholders to apply across channels. Design, color, typography and photography reinvigorated the new branding.
Moving Markets:
The branding that Ideabar created was fresh and modern, energizing for internal teams and, most importantly, focused on a younger audience while not alienating legacy consumers.
