Ideabar, an integrated brand + media agency, announces a new client partnership with Taos Bakes, a taste-obsessed, healthy snack company that is redefining the way we snack.
“We believe in brands that challenge their category by giving natural-minded consumers choices in the pursuit of personal wellness,” said Amy Royster, Founder and Managing Director of Ideabar. “Taos Bakes products taste great. My family loves them, particularly the toasted coconut and vanilla bean bake. Our agency family loves them. We are dedicated to making sure more people discover the brand.”
Ideabar is working alongside Taos to shift the conversation from calorie-counting and arbitrary health claims to the celebration of authentically good taste and intuitive eating.
The partnership will include strategic branding and media services, starting with an influencer campaign with celebrity sportscaster Erin Andrews and football legend Troy Aikman. The collaboration was inspired by their affinity for health and wellness and passion for great snacks with wholesome ingredients.
“Being on the road during the football season, I don’t always have time for a full meal and that’s where having a healthy snack nearby is important,” said Andrews. “That is why Taos Bakes, with their wholesome ingredients, is my go to bar.”
Aikman said, “I’m thrilled to partner with a brand that aligns with my views on holistic health and whole ingredients. Once I took a bite of the Toasted Coconut bar, I knew I needed to work with Taos Bakes to share their products with as many people as possible.”
“Ideabar understands our brand, target audience and category,” said Kyle Hawari, CEO of Taos Bakes. “We are enthusiastic about working with the Ideabar team because they bring expertise in branding and media and a real love of our products.”
About Taos Bakes
Life’s too short to eat food you hate. Taos Bakes snacks were created in a kitchen, and each has a unique taste, texture and experience. Taos Bakes creates healthy, gluten-free snacks made from non-GMO and organic ingredients, ready to fuel your day. Taos Bakes’ innovative R&D process is inspired by nutrient-dense ingredients that fill your stomachs, not their labels. Every creative flavor combination is baked precisely to perfection.
About Ideabar
Ideabar is a marketing + media agency that changes minds and moves markets through research, branding, creative and media. The agency, based in Palm Beach and Atlanta and backed by Cox Enterprises, empowers brand leaders to tell valuable stories that drive results. www.ideabaragency